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Counters are present in almost every type of store. Clothing, sporting goods, jewelry and specialty shops are all in need of displays to use on their counter tops. Counter displays are useful for merchandising your smaller or more expensive products. They are also very useful for selling the last minute items that your customer might not have come in for, but are willing to buy once they’re at the register. There are a multitude of display types to choose from.
When selecting your store displays, keep in mind the type of messages that you are sending to your customers. You can use cardboard easel displays in a convenience store, discount store or a fashion outlet aimed at younger demographics. They can be great in the right setting and are relatively cheap to have your own graphics printed on them. They’re wonderful for short-term promotions and can be saved for repeat sales or seasons. You may consider something a little more elegant or sturdy for high-end stores or to display items that you sell year-round.
Glass display cases are very nice and attractive counter top additions. Displaying jewelry, rare baseball cards, watches or anything that you don’t want easily stolen or touched in a glass display case is a good solution. This type of display case can be purchased with wooden edges, with locks or can be made completely of glass. Acrylic boxes are also nice, durable and sometimes less expensive. You can decide which type of glass display cases you would like to use in your store based on the style you’re projecting and clientele that you’re targeting.
Spinner racks are useful for displaying a lot of similar types of items. They get your customers to be hands-on with the product and have a high sales impact. When they are used on top of the counter, they are eye level with customers coming to the check out. Sunglasses, jewelry and key chains are commonly displayed on these types of racks. Acrylic and metal are the most common types available. They are generally sturdy and can last for many years in your store. Shop for high-quality racks if you want them to last and you want them to spin smoothly. Consider the weight of what you will be displaying to ensure that tip-overs aren’t going to be a problem. Place heavier objects towards the bottom to make your spinner rack sturdier.
If you’re running out of room on your counter top, you can buy pedestal displays and spinner racks that are free standing on the floor to merchandise your counter area. Don’t forget about displaying gift cards by the register if your store offers them. This small step can really increase your sales and help market your store to more customers. Brochures, business cards and promotional flyers should be displayed, not just stacked on the counter creating a cluttered feel. Keep everything nice and neat, well lit, and visible to your customers. There are a lot of last minute sales to be made and you can be sure that your investment in high-quality, high-impact sales materials and counter top displays will pay off.
About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading provider of retail store displays and store fixtures, including slatwall accessories, mannequins and more. For more information, please visit http://www.slstoredisplays.com .
Make your own Jewelry Display Case/Rack for $3 or less & make it in less than 10 minutes
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Black Jewelry Earring Holder / Earring Tree / Earring Oraganizer / Earring Stand / Earring Display $14.69 With its sleek, shapely silhouette, this jewelry display provides an attractive way to conveniently showcase an entire collection of earrings–no more searching through cluttered drawers for a matching pair. The unit’s curved metal construction rests upon a broad, sturdy base that prevents tipping, while its side scrolling gently dangles strings of pearls, tennis bracelets, watches, delicate chain… |
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Necklace Jewelry Rack Holder Black Table Top Stand Display $9.99 This wonderfully versatile necklace holder is perfect to hang your favorite necklaces, bracelets or anklets.. Made of sturdy metal with a nice wide base so it won’t tip over. A perfect display piece for retailers and crafters as well. Overall measurement of stand is 10.25″ across(at its widest point), 13.5″ tall, 4.75″ base width (at its widest point). Made of sturdy metal with a black powder coat… |
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Delta Michelangelo Two-Bike Gravity Stand $49.99 Store your bikes out of the way and keep your floor free from clutter with the ingenious Delta Michelangelo dual bike stand. Because it relies on gravity and requires no drilling into the walls, it’s a great choice for apartments and homes. It leans against the wall and has rubber-tipped legs that keep it in place on the floor. The independently adjustable arms can accommodate any style bike. It c… |
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Standard CD Frame / Black Matting Imagine being able to create a display in your home like a record company or recording studio. This what you might at find at the Hard Rock Cafe and you can now get it. This is an incredible addition to your music wall. Simply take your favorite CD and sleeve and put them into the frame. We suggest these as a great gift idea for the independent artists because it is a perfect gift…. |
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Neu Home Shelf with Towel Rack $14.45 * Constructed of sturdy metal * Great for the bath to fold or hang towels * Chrome finish * 26″ x 11.25″ x 7.75″ * Sold as a 4 Pack… |
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Delta Leonardo Single-Bike Rack $11.60 Store your bike easily and with a bit of panache with the stylish, curvy Delta Leonardo wall-mounted single bike rack. Elegantly designed with a silver finish, it’s perfect for storing a bike in space-limited apartments or in the back hall. The Leonardo holds the front wheel with a rubber coated arm. It conveniently accommodates any wheel size–from touring to phat, chunky mountain tires–and can … |
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MONIN SYRUP 11 BOTTLE DISPLAY RACK $56.99 Monin is the largest and best-known producer of premium flavorings for beverage and culinary applications, now enjoyed in over 85 countries around the world. Founded in 1912 and still operated by the Monin family, the company offers a wide variety of flavors…. |
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Stash Tea Display Rack Refill for 6 Flavors, 30-Count Foil Wrapped Tea Bags $24.15 The Stash Tea Company is headquartered inTigard, Oregon, a suburb of Portland. Foundedin 1972, Stash Tea originally operated out of anold Portland Victorian style house, supplyingloose herbal teas and bulk herbs to naturalfood stores. Starting in 1975, the companybroadened its focus to include bagged teas andthen began to sell a full line of traditional,specialty blend and herbal teas directly to… |
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Torani 6 Bottle Wire Rack. $38.75 … |
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VideoSecu MPC51B LCD Plasma Flat Panel TV Ceiling Mount Bracket for most 37 to 60 TV LED Television Displays $64.99 This mount offers exceptionally strong support for your flat panel TV while maximizing your workstation environment. It allows your TV or monitor to successfully adapt to any environment where a wall or desk mount is not an option. Once your ceiling mount is installed, you can change the height adjustment of your flat panel monitor to meet your specific needs. The height adjustment can be made in … |
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Grotto 5-column Display Wine Rack- 85 Bottle Capacity $244.99 This Grotto 5-column display wine rack features a display shelf for showcasing your favorite labels. This shelf is placed at a 15-degree angle to maintain moisture in the corks while the bottles are displayed. |
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Safco Expose Wood Display Magazine Rack $28.99 Expose wood magazine rack features a clear plastic front panelSafco literature racks and sorters make a great addition to any officeDisplay holder provides full view of materials in pocket |
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Plump Chef Hand-painted Jar Set with Display Rack $36.98 Delightful Plump Chef storage set features two jars and one display rackPlump Chef kitchen storage canisters provide highest quality ceramic constructionEach piece is individually handcrafted and hand-painted by expert craftsmen |
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Safco Expose 5-rack Magazine Display $73.99 Expose natural beauty and aid curiosity with a 5-rack magazine display rackStaggered design of this wall literature rack displays pamphlet titles clearlyThis pamphlet display rack has a solid wood frame in an oak/sand finish |
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Safco Expose 10-rack Magazine Display $125.99 Expose natural beauty and aid curiosity with a 10-rack magazine displayThe overlapping design of this wall literature rack displays magazine and pamphlet titlesMagazine display rack has a solid wood frame in an oak/sand finish |
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Set of 4 Sandy’s Orchard Mugs with Display Rack $28.99 Serve up cocoa, coffee or tea in these handcrafted Sandy’s Orchard mugsPresent these mugs’ traditional design with the included display rackAppetizing dinnerware pattern features delicious fruit colors against a rich glazed red background |
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Safco Reveal Booklet/ Magazine Wall Display $91.99 Think outside the box by looking in this clear booklet and magazine holder. This thermoformed display unit will keep all booklets and magazines organized and easy to find. |
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Safco Reveal 2-magazine Clear Display $67.99 Keep your literature and magazines organized yet visible with the Reveal display. The deep pockets of this literature sorter hold up to 1.75 inches of printed material. |
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Safco Reveal Clear Vertical Magazine Display $99.99 Think outside the box by looking in this clear magazine holder. This thermoformed display unit will keep all your magazines organized and easy to find. |
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CD Display Cabinet (China) $90.99 Store your Music in style with our Pagoda CD Display CabinetHand-crafted by talented Chinese artisansMade entirely from Elmwood |
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HP TFT7600 Rackmount LCD $1699.99 HP TFT7600 Rackmount LCD |
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Baker’s Rack with Wine Storage $143.99 Elegant and beautiful bistro wine rack will improve storage, display and organizationKitchen and dining room furniture features two lower hand-stained rattan basketsFeatures twelve bottle racks and a set of glass holders |
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Matte Black 47-bottle Wine Rack $84.04 Wine rack in durable steel for the kitchen and dining roomsStore and display 47 bottles of your finest wine vintageGraceful, classic styling of this kitchen storage rack enhances any decor |
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Tripp Lite NetDirector 1U Rackmount LCD Console $709.99 Tripp Lite NetDirector 1U Rackmount LCD Console |
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Round Metal Wine Storage Tower $78.99 Elegant and beautiful wine rotunda will improve storage, display and organization in your kitchenKitchen and dining room furniture features storage for up to 8 wine bottlesWine storage tower also holds a set of glasses |
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Concept Housewares Metal Wine/ Wine Glass Wall Rack $58.99 This Concept Housewares sturdy 2-tiered wine rack offers easy storage and display of eight bottles and 12 wine glasses. With a beautiful black matte finish, this wine rack makes a perfect addition to any kitchen or dining room. |
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Cast Aluminum ‘Two Men Carrying Bottle’ Bottle Holder $46.49 Display your wine bottles with a charming bottle holderAccent piece in cast aluminumDecorative accessory makes a terrific addition to nearly any home decor |
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Safco Reveal 8-magazine Clear Display $147.99 Keep your literature and magazines organized yet visible with the Reveal display. The deep pockets of this literature sorter hold up to 1.75 inches of printed material. |
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Metal Wine Floor Rack $73.99 Impress even the most sophisticated wine drinker with this 3-tier metal wine rack Free-standing wine rack boasts a glass top shelf ideal for displaying smaller bottles or glassesWine rack stores twelve glasses and eight bottles |
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Double-wall Wine Chiller $17.99 Oenophiles will love this double-wall wine chillerElegant barware beautiful enough to display on any dining tableWine tool ensures your wine is the perfect temperature |